BRANDING

The word branding  naturally depicts to us a term or concept peculiar to the corporate world, but we are all a brand of some sort. Like companies, we are known and reputed for one thing or the other. Some companies brand have become household names such that they are being used for a product of some kinds; like Gala is for all kinds of sausage roll, Close up for all toothpaste, among others.

Among humans, some names are reputed too. For instance, no list of great leaders will be said to be complete without names like: Nelson Mandela, Awolowo, Winston Churchill, Nkrumah, Mahatma Ghandi, etc.

Friends, what brand are you? From the corporate world to social setting and even spiritual world, what are you noted for? A man or woman of excellence or mediocre, a peace or trouble maker, an honest or dishonest fellow, a prayerful or prayer less person... the list is endless.

No brand becomes a brand overnight, it is gradual, in like manner, every day you build your brand through what you do or you fail to do, as well as how you do them. If as at now, people speak ill of your brand, what happens when you are no more, but it is never too late, so go ahead to build an enduring brand.